According to a new study by Sysomos, a social media analytics company based in Toronto, people with 100 followers send out an average of 2.4 Tweets per day, while those with 1,800 followers Tweet an average of 10.2 a day.

Sysomos also looked at 11.5 million Twitter accounts and concluded that the top 10 percent of Twitter users produce 86 percent of the Tweets.

More broadly, 50 percent of people on Twitter send out updates less than once a week. But 36 percent of the accounts Sysomos tracks send out Tweets every single day. So about a third of people on Twitter are fairly active, dedicated users. While half are more passive desk potatoes, Tweeting less than once a week.

Reported in TechCrunch, the data is interesting not only in terms of usage but also in terms of the need for rigour in research. I wonder how skewed the data is from which the first highlight is derived? I bet they didn't delete the outliers.

Labels: twitter