How we work

Coda Research isn't a conventional commercial research organisation. By undertaking our own projects, we build a comprehensive picture of new technologies and media that extensively informs our ad-hoc projects.

Following rigorous in-depth research and thought, we provide thorough accounts that contain in-depth and detailed implications for organisations that will make a significant difference to them and what they do.

Because of how we work, we tend to see organisations who employ our work as 'partners'. This implies a two way relationship in which partners play a significant role in shaping the research, and a depth of discussion that is often absent in the work of conventional research organisations.

We employ a range of traditional and innovative primary and secondary techniques in each project we undertake, from quantitative techniques and forecasting to observing, using research diaries, interviewing and focus groups.

To find out more about how we work, please email or call Steve on +44 (0)7779 610004.