Mobile TV and Video
in Italy: An assessment
25 November 2009
Document at a glance
Printed page length: 26
Number of tables and figures: 23
Read contents and extract here.
To order, please complete this
form and email it to steve.smith@codarc.co.uk.
Abstract
This is the first report to arise from our international study
of mobile TV and video. Running to 26 pages, it is a thorough assessment
of the mobile TV and video markets in Italy. It includes revenue
and user projections, in-depth analysis of challenges and opportunities,
and recommendations throughout.
What this report will give you:
- User forecasts for mobile TV to 2015
- User forecasts for mobile video to 2015
- Revenue forecasts for mobile TV to 2015, and mobile video to
2015
- Data overview of digital TV, broadband, mobile internet, and
mobile phone markets in Italy ·
- In-depth analysis of the mobile TV and mobile video markets,
and behaviour
- Viewing patterns, including dayparts analysis and content viewed
via mobile
- In-depth analysis of barriers to take up
- Analysis around monetisation, including subscriptions and advertising
- Overview of DVB-SH
- Recommendation throughout the report
- Keys to success
- Lessons to be learned from the Italian mobile TV and video markets
Who this report is for:
- Mobile network operators
- Broadcasters
- Content owners and rights' holders
- Advertisers
- Analysts, researchers and consultants
- Anyone else with an interest in the future of mobile TV and
/ or video
Cost:
Single User License: US$1,500 / Euros1,000
Enterprise Wide License: US$2,500 Euros1,695
Read contents and extract here.
To order, please complete this
form and email it to steve.smith@codarc.co.uk.
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