 
|
Video on Demand: Behaviour, Challenges and Future DirectionsJune 2009 Read the executive summary and selected pages here. This report draws upon intensive analysis of research with VOD users to produce thorough qualitative and quantitative behavioural projections and in-depth recommendations for long form product and service design, marketing, branding, advertising, monetisation, and business and distribution models. It will be vital reading for all practitioners and organisations with an interest in the future of video on demand. Central to the report's findings is that organisations must invest; draw up business, legal, rights and distribution models; and open up current, archive and film content, and monetise it. If they do not, they will see revenues and terrestrial share decline significantly, thereby threatening the sustainability of some major current services. Cost: Single User Licence: £1,495 / US$2,500 / Euros1,725 To buy the report, of if you have any questions, please call Steve Smith on +44 (0)7779 610004, or email. Companies mentioned, discussed or reviewed (including products
where relevant) include: |